![]() ![]() ![]() They have high creative potential as they take up the user's full screen, however, can be irritating for the user if it interrupts their game. These little ads sit at the top of your screen while you play and are most commonly used due to being easy to produce and unobtrusive for the user.Įxpandable Ads - Initially appearing as a banner within the game, these ads will expand to reveal more information once the user engages with them. Playable ads can be put out on Facebook Ads and Instagram, offering your target audience a ‘try before you buy’ experience.īanner Ads - If you’ve ever played a game on mobile, you’ve most likely experienced a banner ad. Playable Ads - An interactive video that lets users preview your game before downloading it. These ads take place within the game and offer an incentive for viewing such as extra coins or points. Rewarded Ads - According to Unity Ads, this type of campaign is the most preferred by mobile players. Your strategy should involve a combination of these categories for optimum results, utilising in-app advertising and paid social campaigns. A good place to start is with the different ad formats used for mobile game marketing. ![]()
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